How Agencies Work
In the fields of the written word and photography NAPA members are ready and willing to provide services on a commercial basis and at the keenest price.
The reports and pictures that NAPA members supply are their stock-in-trade, and material from members features every day in the pages of newspapers and web sites in the UK and around the world.
Newspapers and broadcasters frequently commission NAPA agencies to carry out assignments on their behalf, and many agencies are prepared top work on a freelance basis for a whole gamut of publishers.
In all this NAPA members jealously guard their hard-won reputation for journalistic excellence. And it's precisely because of their high reputation that clients return day-after-day to NAPA agencies for the news and pictures that matter.
Many agencies also supply services in the public relations sector while others make regular contributions to radio and TV.
The Internet is an important market and the NAPA members are at the forefront of electronic journalism, including video content.
NAPA agencies are among the most efficient and highly competitive freelance journalists in the world and members are paid on results. But make no mistake. This does not mean NAPA members are any different from those who on the staff of a newspaper.
Jealously guarding their reputation and professional integrity are paramount concerns for NAPA members, since these qualities are of the utmost importance to successful agencies.